Space probes orbiting Enceladus, one of Saturn's Moons, have sent back this Enceladurian tabloid weekly. Though somewhat crumpled and written in an unknown alien tongue(probably Enceladurian); science people have discovered that it proclaims this chap to be the 'earth destroyer' who is gonna make us pay for polluting our atmosphere and space in general- 'cos it's just not cricket.
The government has started to encourage us to recycle more and at the same time theres all these free papers flying about. The Metro, London Lite, The London Paper etc, how many of those are forced onto people by the publishers and then left all over the place on public transport every day? Maybe they're recycled but i bet they all end up in the bin.